A Nudge Coach alternative for health coaches
Nudge Coach shut down on April 30, 2025. If it was your client app, you are not shopping for software so much as choosing a new home for a working practice. This page is an honest guide to that choice, including the cases where Grove is not the right answer.
A good tool ran out of business.
Nudge Coach was one of the few coaching platforms built client-side first, and it closed with more grace than most: an announced shutdown, gratitude for its coaches, and a real data export window before the lights went out in spring 2025.
The coaches it served did not lose a database. They lost the place their clients checked in every morning. That is the thing worth replacing carefully. We wrote the fuller story in What happened to Nudge Coach?
Your shopping list, in its honor.
If Nudge worked for your practice, these are the things it was doing. They are a good test to hold any replacement against, ours included.
- A clean, configurable app clients installed on their own phones.
- Daily trackers and check-ins simple enough that clients actually used them.
- Programs and content cards a coach could assemble without writing code.
- Group coaching and cohort features for coaches running programs.
- Pricing a solo practice could sustain.
Coaching is client-led. The coaching platform should be too.
Grove starts from the idea Nudge proved: coaching software only works if clients actually use it. Then it adds what a coach needs on the other side of the check-in.
A client app your clients keep
The daily check-in lives where your client already is: on their phone. Thirty seconds, done, seen by you. The Grove client app is on iOS today, and the web app covers every other device, so nobody on your roster is left out.
Check-ins as dialogue, not data entry
You respond to a check-in with a reaction or a note, and the exchange becomes part of the coaching, not a row in a dashboard. Checking in should feel like checking in, never like checking up.
Session prep, written by Sage
Open a client and Sage, your assistant coach, has already turned the week of check-ins into talking points before you sit down. Sage summarizes, and never diagnoses, anything Sage writes is clearly labeled, and Grove never sends personal client details to an outside AI provider.
Attention signals
Grove surfaces who is thriving, who is drifting, and who has gone quiet, so you reach out before a client disappears instead of after.
Coach yourself first
Run Grove on yourself before a single client logs in. Self-coaching mode lets you test your own programs, feel the client side, and rebuild your practice rhythm from the inside out.
Transparent pricing, and an exit that works
Flat pricing with no add-on stack and no transaction fees. And because every Nudge coach now knows to ask: your client data is yours, and you can take it with you. Our answers to the exit questions, including what happens if Grove ever winds down, are written down on our trust page. We think you should ask every vendor for the same thing.
An honest fit check
- You are an independent health or wellness coach, and one-to-one relationships are the center of your practice.
- What you miss about Nudge is the simple daily touchpoint your clients actually kept.
- You want every session to start already knowing where your attention belongs.
- You want to rebuild your practice rhythm by coaching yourself first, before you invite clients.
- Group and cohort programs were the center of your Nudge practice. Grove is built around the one-to-one relationship, and a community-first platform will fit that work better today.
- You need clinical records, telehealth video, or insurance billing. That is a clinical platform. See our honest read in Grove vs Healthie.
- You want end-to-end clinical practice management. See Grove vs Practice Better.
- A native Android client app is a hard requirement today. Grove clients on Android use the web app.
Life after Nudge Coach, answered
What happened to Nudge Coach?
Nudge Coach shut down on April 30, 2025. The founders announced the closure with a data export window for coaches, which closed in mid-May 2025. We wrote up the fuller story, and what it should change about how coaches shop for software, in What happened to Nudge Coach?
Is Grove a good Nudge Coach alternative?
For the part of Nudge most coaches miss, yes: a simple client app, daily check-ins and habit tracking, and the coach responding on the other side. Grove adds session prep and pattern-spotting from Sage, your assistant coach. Where Grove is not a match: group and cohort programs, clinical records, and insurance billing. This page is honest about both halves.
Can I move my Nudge Coach data into Grove?
If you saved your exports before the window closed in May 2025, yes. Grove has a CSV import wizard that maps whatever columns your file happens to have, so a saved Nudge client export imports directly: upload the file, match the columns, and Grove creates your clients. Your roster and client details come across; day-by-day check-in history stays in your archive rather than importing. From there, inviting clients back into a daily check-in takes minutes.
Does Grove have a client mobile app like Nudge did?
Yes. The Grove client app is on iOS today, and clients on any other device use the web app. The design goal is the same one Nudge understood: the check-in has to live where the client already is.
How much does Grove cost?
Grove is flat, transparent pricing with no add-on tiers and no transaction fees, and there is a free tier to start on. You can see current pricing on our pricing page.
Rebuild the daily check-in your clients kept.
Grove is in early access. Start on the free tier, coach yourself first, and see whether it deserves to be the next home for your practice.
Try Grove See pricing