Legal
Privacy and terms.
Grove's coach app and client app each have their own privacy policy and terms of service. Pick the one that applies to you, or read what this website itself collects.
For coaches
If you use Grove as a coach via portal.grove.coach:
For clients
If you use Grove as a client via app.grove.coach or the Grove Coach iPhone app (the same policy covers both):
This website
Separate from the apps above, grove.coach itself uses three services to understand how the site is used and to measure our advertising. Here is each one and what it receives:
- Google Analytics, via Google Tag Manager, receives which pages people read, which links they follow, and roughly where visits come from. We use it to see what is worth writing more of.
- Customer.io receives page views, plus what you type into a signup form: your email address, your name where a form asks for one, and any optional answers a form offers, like where you are in your coaching journey on the early access form, or your AI experience and the task you want help with on a workshop form. It is the service that sends you what you signed up for.
- Meta Pixel receives page views and signups on this site, so we can tell whether the ads we pay for reach the right people. It also collects more than the events we send it, which deserves its own explanation below.
What the Meta Pixel collects on its own
Two of the pixel's behaviors are worth spelling out, because you could not learn them from watching the page.
When you submit a form on this site that includes your email or first name, the pixel sends those fields to Meta as SHA-256 hashes. A hash obscures the text itself, but it is not anonymity: Meta can recognize the hash of an email address it already knows, and that matching is the point. It is how a signup here gets credited to the ad that produced it, which is what tells us whether an ad was worth running.
The pixel also records clicks automatically. Each click sends the button's text, its HTML id and CSS classes, the link it points to, and the page title. On this site those are all public marketing copy, but you should know the collection happens.
What never reaches any of these
Nothing from inside Grove. No client data, no session content, no check-ins, and no health information reaches Google, Customer.io, or Meta. These services run only on this marketing site: the coach portal and the client app carry no pixel and no advertising tracking of any kind.
Your choice
In regions that require consent, none of these load until you decide, and site analytics and advertising are separate choices. Rejecting keeps the whole site working, with nothing held back. You can change your mind at any time with theCookie settings link in the footer of every page.
One detail worth naming: if you reject, Google Tag Manager itself still loads, but it is told consent was denied, sets no analytics or advertising cookies, and sends Google only cookieless signals used for aggregate modeling. Customer.io and the Meta Pixel do not load at all.