Walk into every session already knowing where to focus.
Your client checks in for thirty seconds a day. Grove turns what she shares into talking points before you sit down: what moved, what stalled, what to celebrate first.
Three parties. One continuous practice.
The client does the changing. The coach does the connecting. The AI carries the in-between.
The client does the changing.
A thirty-second daily check-in, habits she can pause without penalty, and her own definition of success. The effort is hers, and Grove makes sure she can see it adding up.
The coach does the connecting.
You read what she shared, decide what matters, and show up fully present. Every conversation that counts still happens between the two of you.
The AI carries the in-between.
Sage gathers the days between sessions into talking points and signals. It carries the record. It never does the coaching.
A morning in Grove.
Scan the overnight check-ins, handle the ones waiting on a reply, open a session prep with talking points from Sage, and walk in already prepared.
Thirty seconds, with morning coffee.
How are you feeling today? Three habits, one tap each. A reflection when she has something to say. Sarah's check-in fits between pouring the cup and drinking it.
And on the days she skips, nothing scolds her. A hollow leaf on the timeline, and tomorrow is still hers. That is why the streak below belongs to a real person, not a demo.
Your client does this on a native iPhone app: check-ins, messages, and progress in one place, with no new login to explain.
Every session starts where the last one left off.
Fourteen days happen between your sessions. Sage keeps the thread of every one your client chooses to share, so the first ten minutes are coaching, not catching up.
It works from what she explicitly shares, and from nothing else. Being remembered here should feel like being known, never like being watched.
Proof that your coaching works.
The change you cause happens on days you are not in the room. Grove gathers it: streaks held, markers moving, reflections in your client's own words.
For her, so a hard week cannot erase a good month. For you, on the mornings you wonder whether any of it is landing. And for the next person who asks whether coaching is worth it.
Your first client is you.
Self-coaching mode runs the whole loop on yourself: the daily check-in, the habits, the weekly reflection, even your own talking points. You will feel what your clients feel before you ask anyone else to feel it.
And when the first real client says yes, starter playbooks mean week one is never a blank page.
Coach yourself first, free →
“I spent twenty years building software for skilled professionals: instrumentation at Blackbaud, deployment monitoring at Elastic, platform enablement at Shippo. Then a friend asked me to be her first coaching client, and our SMS thread became a tangled mess. I built Grove because that mess deserved a home.”
Asked, answered.
Who is Grove for?
Independent health and wellness coaches running their own practices. Solo coaches and small practices are the sweet spot, including coaches who just certified and are starting with their very first clients.
Can Grove replace a coach?
No. Nothing replaces the relationship you build with your client. Grove exists to make the work between sessions visible, not to automate it away. The client does the changing, the coach does the connecting, and the AI carries the in-between.
Who is Sage?
Sage is your assistant coach, the AI working alongside you in Grove. Each morning it gives you a Daily Pulse on every opted-in client, and before each session it drafts your Talking Points: how to open, what to adjust, and what to raise. Consent-first and coach-led, so you spend less time gathering information and more time coaching.
Can I opt out of Sage?
Yes. We never opt you or a client in without explicit consent from both, and either side can turn it off at any time. Personal client details are never sent to any external AI provider, and AI-generated content in Grove is always clearly labeled.
Field notes from building a coaching tool.
Be the coach you meant to be.
Run Grove on yourself today, free. Bring your first client when you are ready. Founding-cohort coaches get founding pricing for life and a direct line to Beth.
Coach yourself first, free → See pricing