Know every client. Remember everything. Coach like you have all the time in the world.
Grove is a platform and AI assistant coach for your coaching practice. It remembers everything your clients share, keeps them supported between sessions, and shows you the difference you're making.
Free. No client setup required. Experience what your clients will, before you invite anyone in.
From check-in to talking points.
Your client checks in for thirty seconds a day. Grove turns what she shares into talking points before you sit down: what moved, what stalled, what to celebrate first.
Three parties. One continuous practice.
The client does the changing. The coach does the connecting. Sage carries the in-between.
The client does the changing.
A thirty-second daily check-in, habits she can pause without penalty, and her own definition of success. The effort is hers, and Grove makes sure she can see it adding up.
The coach does the connecting.
You read what she shared, decide what matters, and show up fully present. Every conversation that counts still happens between the two of you.
Sage carries the in-between.
Sage, your assistant coach, gathers the days between sessions into talking points and signals. It carries the record. It never does the coaching.
A morning in Grove.
Scan the overnight check-ins, handle the ones waiting on a reply, open a session prep with talking points from Sage, and walk in already prepared.
Get your week back for actual coaching.
The notes, the content, the planning: the busywork of a practice quietly eats the hours you meant to spend with clients. The free Starter Kit walks you through a setup that carries it with you, in your voice, on your terms.See what's inside
Check your inbox, coach.
The kit is in your email now. Start with Step 1; it takes fifteen minutes. If nothing arrives in a few minutes, check your spam folder and mark us as safe.
Thirty seconds, with morning coffee.
How are you feeling today? Three habits, one tap each. A reflection when she has something to say. Sarah's check-in fits between pouring the cup and drinking it.
And on the days she skips, nothing scolds her. A hollow leaf on the timeline, and tomorrow is still hers. That is why the streak below belongs to a real person, not a demo.
The plan she is checking in on is hers, too. Grove is built client-led: Sarah shapes her own goals and habits as life changes, and her coach sees every change as it happens. How that works →
And when it is time for the next session, Sarah books it and pays in one step. The package she bought keeps its own count, and her coach sees who has paid without opening a spreadsheet. How booking works →
Your client does this on a native iPhone app: check-ins, messages, and progress in one place, with no new login to explain.
Every session starts where the last one left off.
Fourteen days happen between your sessions. Sage keeps the thread of every one your client chooses to share, so the first ten minutes are coaching, not catching up.
It works from what she explicitly shares, and from nothing else. Being remembered here should feel like being known, never like being watched.
Proof that your coaching works.
The change you cause happens on days you are not in the room. Grove gathers the evidence: streaks held, markers moving, reflections in your client's own words.
For her, so a hard week cannot erase a good month. For you, on the mornings you wonder whether any of it is landing. And for the next person who asks whether coaching is worth it.
From client one to a full roster.
The reason to use Grove changes as you grow. The practice underneath it doesn't.
Look established from client one.
Your first client is you: self-coaching mode teaches you the rhythm before anyone is watching. When the first real client says yes, booking, scheduling, daily check-ins, and starter playbooks are already in place, sized and priced for a roster of one. No CRM, no funnel, no six subscriptions.
Grove for new coaches →Keep every client you’ve earned.
Grove remembers everything each client chooses to share, so every session starts where the last one left off and nobody quietly drifts away. When she asks whether it’s working, the proof is right there. Clients who feel seen stay, and they tell other people about you.
How session prep works →Grow without drowning.
More clients used to mean more evenings lost to catching up. Sage does the reading: overnight check-ins become a Daily Pulse across your whole roster, and talking points are waiting before every session. You take on the tenth client with the same presence you gave the first.
Meet Sage →The ground rules never change with the season: your clients say yes before Sage works with them, and nothing reaches a client without you seeing it first. How we handle trust →
Your first client is you.
Self-coaching mode runs the whole loop on yourself: the daily check-in, the habits, the weekly reflection, even your own talking points. You will feel what your clients feel before you ask anyone else to feel it.
And when the first real client says yes, starter playbooks mean week one is never a blank page.
Coach yourself first, free →
I shared this in my weekly reflection with Sage and loved the response as Sage connected the dots between healthy habits I started on vacation and carried them into this week with encouragement to continue. Love the thoughtful responses and additional reflections Sage offers.
“I spent twenty years building software for skilled professionals: instrumentation at Blackbaud, deployment monitoring at Elastic, platform enablement at Shippo. Then a friend asked me to be her first coaching client, and our SMS thread became a tangled mess. I built Grove because that mess deserved a home.”
Asked, answered.
Who is Grove for?
Independent coaches running their own practices: health, wellness, career, grief, life. Solo coaches and small practices are the sweet spot, including coaches who just certified and are starting with their very first clients.
Can Grove replace a coach?
No. Nothing replaces the relationship you build with your client. Grove exists to make the work between sessions visible, not to automate it away. The client does the changing, the coach does the connecting, and Sage, your assistant coach, carries the in-between.
Who is Sage?
Sage is your assistant coach, the AI working alongside you in Grove. Each morning it gives you a Daily Pulse on every opted-in client, and before each session it drafts your Talking Points: how to open, what to adjust, and what to raise. Consent-first and coach-led, so you spend less time gathering information and more time coaching.
Can I opt out of Sage?
Yes. We never opt you or a client in without explicit consent from both, and either side can turn it off at any time. Personal client details are never sent to any external AI provider, and AI-generated content in Grove is always clearly labeled.
Field notes from building a coaching tool.
Be the coach you meant to be.
Run Grove on yourself today, free. Bring your first client when you are ready. Founding-cohort coaches get founding pricing for life and a direct line to Beth.
Coach yourself first, free →See pricing